I met this girl at one of my banking experiences. Actually she was one of my team i had been assigned to lead them.
On the first week i saw her doing some activities in the banking hall that actually not parts of her job, and kinda bugging me at that time actually, because our sales achievement was still below target and i had not seen any significant progress from her yet to achieve her individual target.
So after office hour at the end of the week, i asked her to come to my office and discussed about it.
I asked her why she did those things instead of focusing on her targets selling our banking products. Her explanation amazed me.
With her smile she told me that it was one of her strategies to win customer hearts.
She said it is important to build the relationship with the customers first.
Make them happy with her services and make a close bounding between her and her customers.
Make her name being remembered.
In the end, she can offer the banking products without any reluctant from them and she may close the deal without any hard rejection from the customers.
For the greater good.
Doing the sales it is not just being hit and run.
It is more important on after sales services. That the real sales person is.
I had one colleague from previous bank, she was one of the best sales person at that time.
Her secret ? Doing many extra miles to the customers.
What she did were beyond my imagination.
She remembered all of the names of her customer family members and she had a special book which contains the list of their birthday dates, so she could congratulate them when the time came, or sent them birthday cakes and card to entertain.
She knew most of her customers hobbies, interests and other personal things.
She even helped them whenever they needed some information that not related to banking services, like helping them find babysitters for their kids, spread the information for their house selling to other customers, booking airlines ticket and hotel for their vacations, and many more.
The result ? It was remarkable.
Most of her customers were satisfied with her astonishing services.
She could easily sell the products to them. Made her the best sales person in company.
She was happy. Her customers were happy. Everybody was happy.
“Don’t just be the average. Stand out from the crowd. Go the Extra Mile.” ~ Zanetta Jeanne ~